My Portfolio

Director of Marketing,

Asheboro Paint Center Asheboro, NC (Remote)

 

• Directed market research and digital strategy for the franchise, achieving an 82% increase in annual sales and a 68% growth in web traffic through advanced analytics and audience targeting. • Introduced AI-driven tools for segmentation and predictive modeling, improving marketing precision by 30% and enhancing campaign effectiveness across all channels. • Negotiated high-value partnerships with regional suppliers, driving a 20% increase in operational efficiency and reducing costs by 15%. • Launched customer loyalty programs that boosted repeat business by 40% and elevated customer lifetime value through personalized engagement strategies. • Spearheaded comprehensive brand refresh initiatives, positioning the franchise as a market leader and increasing regional market share by 50%. • Developed omnichannel digital campaigns that expanded reach by 60%, leveraging social media, email marketing, and SEO to maximize customer acquisition. • Designed innovative data visualization tools that empowered leadership to make informed decisions, driving long-term business growth and client satisfaction. • Championed the integration of data-driven storytelling techniques in marketing campaigns, resulting in a 40% increase in customer engagement and deeper brand loyalty. • Orchestrated regional marketing strategies that aligned with franchise goals, driving a 25% market share increase in underserved territories and solidifying the brand’s dominance. • Established advanced performance metrics and tracking systems, enabling leadership to make data-backed decisions that improved campaign ROI by 30%. • Designed and implemented cross-promotional partnerships with industry leaders, enhancing product visibility and driving a 20% year-over-year increase in high-value customer acquisitions.
 

Marketing Manager 

YES! Weekly News, Greensboro, NC (Hybrid)

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• Led marketing strategies for over 50 clients, delivering tailored multimedia campaigns that achieved a 68% increase in annual web traffic and a 90% client satisfaction rate. • Cultivated strategic partnerships with national brands such as Kendra Scott, Tito’s Vodka, and Goodyear, creating innovative campaigns that elevated brand visibility and engagement by 35%. • Designed cross-platform advertising frameworks integrating social media, video content, and influencer strategies, increasing audience engagement by 50%. • Organized high-profile promotional events in collaboration with local governments and community organizations, driving regional economic impact and expanding client visibility by 30%. • Engineered data-driven reporting systems that optimized campaign performance, resulting in a 35% improvement in ROI and a 20% boost in client retention. • Spearheaded comprehensive market research initiatives that informed strategic marketing decisions, driving a 40% increase in client conversions. • Partnered with analytics teams to develop performance insights that enhanced campaign precision, reduced costs by 20%, and increased efficiency across all accounts. • Drove revenue growth through innovative advertising strategies, achieving a 25% year-over-year increase in client accounts and strengthening regional market presence. • Devised and executed high-impact advertising frameworks that generated a 50% increase in client revenue while establishing YES! Weekly as the go-to platform for regional marketing excellence. • Built and nurtured strategic alliances with local government bodies and regional leaders, creating innovative campaigns that boosted regional tourism and economic development by 30%. • Spearheaded influencer marketing initiatives that elevated client brands to top-of-mind status across the region, resulting in a 60% surge in audience reach and engagement. • Directed comprehensive client rebranding strategies that increased brand equity by 40%, positioning businesses as industry leaders in their respective markets. • Pioneered a data-driven content marketing approach that optimized advertising strategies and reduced client acquisition costs by 20%, delivering unparalleled ROI. • Conducted detailed market segmentation analyses, enabling clients to target high-value demographics and achieve a 25% increase in campaign conversion rates. • Led cross-industry collaborations to produce award-winning promotional events, drawing record attendance and enhancing the reputation of YES! Weekly as a leading creative powerhouse. • Implemented cutting-edge CRM systems to streamline client relationship management, improving retention rates by 30% and increasing upselling opportunities for premium services.

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Marketing and Communications Director

Skyzone Corporation, Greensboro, NC (Hybrid)

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• Launched Sky Zone’s flagship marketing initiatives, achieving a 45% increase in revenue and a 30% boost in customer engagement through data-driven campaigns and strategic event partnerships. • Directed the development and successful launch of the Sky Zone app, streamlining customer interactions and increasing event bookings by 50%. • Cultivated partnerships with local businesses and influencers, expanding community reach by 25% and solidifying Sky Zone’s reputation as a premier destination for family entertainment. • Created tailored marketing strategies that aligned with operational goals, delivering a 35% growth in ticket sales and regional visibility. • Designed integrated advertising campaigns leveraging social media, content marketing, and experiential events, driving a 40% increase in audience engagement.  • Partnered with community organizations to host high-profile events, including partnerships with regional festivals, enhancing Sky Zone’s brand equity and community footprint. • Elevated customer satisfaction metrics by 20% through personalized marketing and enhanced UX initiatives, setting a benchmark for operational excellence. • Engineered a region-wide brand expansion strategy that increased foot traffic by 50% and positioned Sky Zone as the premier entertainment destination in the market. • Directed multi-channel marketing campaigns that leveraged predictive analytics and data insights, achieving a 40% boost in event participation and a 25% increase in repeat visitors. • Negotiated and secured high-profile partnerships with regional businesses and influencers, amplifying Sky Zone's brand visibility and driving a 30% increase in cross-promotional engagement. • Created a scalable framework for event marketing that streamlined execution timelines by 20% while delivering record-breaking attendance and revenue growth. • Spearheaded loyalty and membership programs that increased customer retention rates by 35%, driving long-term revenue growth and enhancing brand loyalty. • Collaborated with executive leadership to align marketing strategies with long-term business objectives, resulting in a 30% improvement in operational efficiency and profitability. • Designed and implemented community engagement initiatives that strengthened local partnerships, enhanced Sky Zone's community footprint, and contributed to a 25% increase in regional awareness. • Established innovative data-driven marketing processes that transformed advertising campaigns, achieving a 45% increase in social media engagement and audience reach.