The Full Story
About
Welcome to my professional journey—a dynamic intersection of research, marketing strategy, and brand positioning that has shaped industries and driven measurable growth. With over a decade of experience spanning market research, advertising, strategic communications, and business development, I have built a career rooted in data-driven decision-making and innovative storytelling.
​
I began my tenure at Future Partners as a Research Coordinator, where I quickly progressed into a Research Director role managing select accounts. In this capacity, I have led high-impact research initiatives that drive economic development, workforce strategies, and brand growth for state departments, chambers of commerce, and destination marketing organizations across the U.S. and internationally. My work has influenced multimillion-dollar funding decisions, optimized audience engagement strategies, and positioned brands for long-term success.
​
Previously, as National Advertising Director for Smoky Mountain News, I spearheaded multimillion-dollar advertising campaigns across the entire Southeast region, overseeing strategic partnerships with major tourism entities, cultural organizations, and industry-leading brands. My expertise in advertising innovation and cross-platform media strategy fueled revenue growth, increased engagement by 50%, and positioned regional publications as premier platforms for destination marketing.
​
In addition to my leadership in tourism and economic research, I have worked extensively in brand strategy, business development, and strategic marketing for industries including healthcare, real estate, and corporate enterprise. My career has taken me across domestic and global markets, managing cross-border collaborations and large-scale strategic initiatives that have shaped the future of industries through deep analytics, predictive modeling, and forward-thinking campaign development.
​
Recognized for my ability to synthesize complex data into actionable insights, I have been honored with accolades such as 1st Place in Social Media from the NC Press Association. My certifications in Advanced SEO, Project Management Professional (PMP), and digital analytics further reinforce my commitment to continuous growth and industry leadership.
​
Whether developing economic impact studies, persona research, brand positioning strategies, or integrated marketing campaigns, my passion remains the same—helping organizations turn insights into action and strategy into success.
Mission
My mission is to drive transformative change in the industries I serve by leveraging my extensive expertise in research, strategic planning, and creative problem-solving. I am committed to developing innovative solutions that not only meet but exceed business objectives, fostering a culture of excellence and continuous improvement. By integrating a robust work-life balance, I aim to create a thriving work environment that supports both personal well-being and professional growth, ensuring that every project and partnership is built on a foundation of mutual respect and shared success.
Vision
My vision is to be at the forefront of industry evolution, where my contributions in research and business development set new standards for excellence and innovation. I envision a professional landscape where creative insight and analytical rigor result in substantial, sustainable growth for businesses and communities alike. Through collaborative endeavors and a commitment to ethical practices, I strive to cultivate an environment that values diversity, encourages continuous learning, and celebrates the positive impacts of our work on society.
