YES! Weekly: Community Media & Partnerships

Employment work from my tenure as Account Director with YES! Weekly across the North Carolina Triad. I led client, partnership, community engagement, and revenue strategy across a portfolio of 50+ clients, generating approximately $160,000 to $170,000 in annual sales. Typical multichannel programs averaged approximately $5,000 to $10,000, including a High Point Rockers launch partnership valued at approximately $30,000. I researched each client's audience, geography, competitive context, timing, budget, and community relevance to build integrated print, digital, social, video, photography, sponsorship, event, and editorial programs. My work also included community activations such as Margarita Wars, which drew 3,000+ attendees, 18+ competitors, and approximately 20 vendors, along with on camera interviews, social content, and team contributions associated with North Carolina Press Association recognition for use of social media.