Growth, Market Expansion & Strategic Communications

Presented through GroundX, my independent research and growth strategy practice, this collection brings together work I independently produced during competitive selection processes. It includes legislative and stakeholder research plus community solar expansion strategy for Change Research and Embold Research, a destination positioning assignment for Madden Media and Colonial Williamsburg, and sustainability thought leadership developed during a BioMason selection process. These were not commissioned client engagements. Across the projects, I personally produced the research, analysis, strategy, writing, presentations, and recommendations shown here. The collection demonstrates market research, stakeholder analysis, growth strategy, destination positioning, strategic communications, and the ability to quickly understand unfamiliar sectors and translate them into decision ready recommendations. Proposed outcomes in the original work are recommendations or external examples, not achieved client results.