Christmount: Development & Donor Engagement Strategy

Presented through GroundX, my independent research and growth strategy practice, this work sample was independently developed for a competitive selection process with Christmount Christian Assembly. It was not commissioned client work. I created the 20 page Building Foundations, Building Trust strategy and organized the approach around three phases: Listen and Learn, Clarify and Plan, and Activate and Pilot. My work included donor database analysis, segmentation and personas, stakeholder interviews, fundraising material and website review, grant prospecting, a donor listening lab, a Hurricane Helene micro campaign concept, legacy giving resources, stewardship workflows, a development dashboard, a donor journey framework, a year long engagement calendar, and values centered storytelling. I produced the research, strategy, writing, recommendations, and presentation shown here. Fundraising targets and projected 90 day outcomes in the original deck are recommendations, not achieved results.