Smoky Mountain Living & Blue Ridge Motorcycling

Employment work from my tenure as National Advertising Director with Smoky Mountain News, leading advertising sales coverage, tourism and advertiser partnerships, and integrated media strategy for Smoky Mountain Living and Blue Ridge Motorcycling across the Southeastern U.S., with collaborative publication work also represented through Down the Road. I assigned territories, monitored regional coverage and sales goals, managed advertiser development and renewals, aligned campaigns with editorial calendars and destination timing, and coordinated across sales, publishing, editorial, and design. Portfolio evidence documents approximately $400,000 in combined annual SML and BRMM advertising sales across the publications during my tenure; that figure reflects combined publication sales rather than revenue solely closed by me. A documented Smoky Mountain Living issue snapshot captures 33 advertisers in one cycle, illustrating the breadth of a much larger year round book of business.